TRADEMARK REGISTRATION
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Trademark Registration
A trademark can be defined as the unique identity that makes your company, product, or service stand out from the rest. A registered trademark is your business’s intellectual property/ intangible asset. It protects the investment made into creating trust and loyalty among your customers.
The registration provides the right to sue against others who try to copy your trademark and prevents others from using a similar trademark to the one registered by you.
Trademark can be registered in following ways:-
Name
a. Product Name: You can register a particular product’s name as a trademark. Nestle’s Maggi is a product name trademark.
b. Business Name: Registering a company name as a trademark is the most common route businesses take. Ex: Maruti Suzuki
c. Person’s Name/Surname: If your name plays an important part in generating revenue, then you can even trademark your name! Ex: Sandeep Maheshwari,TS Madaan
d. Abbreviations: Abbreviations of a company or brand name can also be a trademark. Ex: KFC.
2. Logo/Symbol: It is highly recommended to trademark a logo because it visually represents your brand. Your customers can recollect a logo faster than a name. A great example of a logo trademark is the Eaten Apple of i- Phone
3. Tagline: If you have a tagline for your brand, you can go ahead and trademark that as well. A tagline tells your customers what you stand for as a business. For example, LIC of India’s Tagline- “Zindagi ke Saath bhi,Zindagi ke Baad Bhi”
Name
a. Product Name: You can register a particular product’s name as a trademark. Nestle’s Maggi is a product name trademark.
b. Business Name: Registering a company name as a trademark is the most common route businesses take. Ex: Maruti Suzuki
c. Person’s Name/Surname: If your name plays an important part in generating revenue, then you can even trademark your name! Ex: Sandeep Maheshwari,TS Madaan
d. Abbreviations: Abbreviations of a company or brand name can also be a trademark. Ex: KFC.
2. Logo/Symbol: It is highly recommended to trademark a logo because it visually represents your brand. Your customers can recollect a logo faster than a name. A great example of a logo trademark is the Eaten Apple of i- Phone
3. Tagline: If you have a tagline for your brand, you can go ahead and trademark that as well. A tagline tells your customers what you stand for as a business. For example, LIC of India’s Tagline- “Zindagi ke Saath bhi,Zindagi ke Baad Bhi”